Martech Consulting Group attacks this challenge directly by first learning about your unique business and listening carefully for the domain expertise needed to drive incremental results.  We then use our proven framework to survey current-state Sales and Marketing projects and skillsets and compare them to those needed to achieve company goals. From there, we make recommendations on developing existing talent, hiring staff or outsourcing external flex support, and addressing or suspending non-productive activities. Our subject matter experts often work directly with recruiting teams to vet the right candidates or vendors.